how it all started
Hey, nice to see you!
I am Stephan - one of the founders of "wiseenough." Already in my time at fashion school, the topic of "sustainability" in fashion was omnipresent for me and even then one important question remained unanswered for me: "If everyone knows about the abuses in the fashion industry, why doesn't someone finally do it better?" This question stuck with me and eventually one thing led to another. After a few years in marketing and design, I took over the creative direction of the women's and men's collection of a sustainable label and finally founded our own label "wiseenough." (for sustainability) in 2021.
et voilà "wiseenough."
A clear vision, hard work, lots of coffee
All well and good, now we had our own sustainable label - but what distinguishes us from "the others"? For us, quite clearly - the fun in the matter, which is also reflected in our collections. Sustainable fashion doesn't always have to be "empty", nor does it have to point the finger at others. Our collections are timeless and well thought out from start to finish - some pieces are meant to be thought-provoking, others are meant to make you smile. But in the end, our styles should be able to do one thing above all else - be fun and inspire to a sustainable lifestyle.
OUR PHILOSOPHIE - FOR OUR TOMORROW
Certified with the most legit certifications in the industry we stay true to our values. Having seen the distructive effect of the conventional fashion industry on our planet, it is clear we need a better alternative. Fashion industry is the second worst pollutants on our planet and working conditions are still cruel and inhuman. Our mission is to be a positive alternative, to always use the most sustainable fabrics and to secure better working conditions and wages for workers and their families. By working with some of the most solid certifications in industry we make sure these are not just empty words.
OUR FABRICS
100% Natural
ORGANIC COTTON
At Wise enough we work closely with our suppliers to source only the best raw materials, grown or produced in ways that do not harm people, animals or the environment. We exclusively use Certified organic cotton from India, recycled polyester from China and other sustainable materials such as Modal®.
40% less water consumption
0% toxic chemicals
46% less CO2 emissions
BENEFITS OF ORGANIC COTTON
✔ biodegradable
✔ fair production
✔ promotes biodiversity
✔ no genetically modified seeds
✔ vegan
✔ free from chemicals and pesticides
✔ 75% - 80% rain fed agriculture
LESS WASTE - MORE TASTE
RECYCLED POLYESTER
Since we have more than enough plastic we need on our earth, it’s about time we rethink and reuse it in a clever way. By using recycled plastic we do not need to extract oil to make virgin polyester. That´s why the production of recycled polyester uses 59% less energy and emits 32% less Co2. Also the amount of water needed to produce recycled polyester is significantly lower compared to virgin poly production.
35% less water consumption
59% less energy consumption
32% less CO2 emissions
BENEFITS OF RECYCLED POLYESTER
✔ Less ocean plastic
✔ use of existing resources
✔ Less consumption of non-renewable resources
✔ Long-lasting fiber
✔ Less water consumption
✔ Less energy consumption
✔ vegan
✔ 100% Recycled PET Bottles
OUR PRODUCTION STANDARDS
Fair working conditions
Our supply chain follows strict standards regarding working conditions in textile production. This ensures the safety of the workers and fair wages. This also ensures that production always takes place under humane working conditions and under the strictest prohibition of child labor.
Free of toxins & chemicals
We only use inks that are free from harmful chemicals. That means our styles are free from chlorine bleach, acetone, formaldehyde and heavy metals. In addition, the exclusive use of organic cotton ensures that no toxic substances get into the soil, or groundwater. This ensures a safe environment for farmers and their families.
Less waste due to long-lasting quality
Wise enough is not a fast fashion label. Our clothing stands for quality and is designed to last. A longer product life cycle means less textile waste.
