Eliminating
Overproduction
You may already noticed that we release some of our styles early, placing some of our new designs on pre-order. You can then pick and purchase your favourite styles, allowing us to calculate exactly how much to produce. If you don’t order it, we won´t make it, eliminating overproduction while slowing fashion right down to reasonable quantities.
An alternative to
More and more, faster and faster
After you have ordered, we start to make the clothes, which takes from 2 weeks up to 2 months. This date will differ, and you´ll know when to look forward to receiving each style on its product page! Pre-order sytem offers an alternative to the cycle of consumer culture that pressures people to buy faster and faster. This is very different to how fashion industry normally works. We have defined our own way by refusing to be part of a dirty fashion industry.
Less is more
Made with love and dedication
This means we’ll never waste fabric, water, energy and time on the designs we make. The designs that you have told us you want to wear. No leftover stock means we also don’t have to compensate for losses, allowing us to give you the fairest price. This benefits are shared by everyone.
