Ethic & Aesthetic

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We are wise enough
for sustainability.

Escape the ordinary
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Sweater Wise enough Minimal Sweater Escape the ordinary Elephant Sweater Ethic chic Sweater Wise enough Sweater Do(n´t) care

Contemporary fair Fashion

Respecting People and our Planet

Our mission is to create contemporary clothing in the most responsible and ethical way. We integrate sustainability in everything we do, to create fashion that makes a real difference.

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Eliminating

Overproduction

You may already noticed that we release some of our styles early, placing some of our new designs on pre-order. You can then pick and purchase your favourite styles, allowing us to figure out exactly how much to make. If you don’t order it, we don’t make it, eliminating overproduction while slowing fashion right down to realistic quantities.
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