Wise enough

Contemporary fair Fashion

Respecting People and our Planet

We are on a mission, because "just fashion" is not enough for us. Through our styles, we want to inspire a sustainable lifestyle that is fun and offers a positive alternative to conventional fashion. We integrate sustainability into everything we do to create fashion that makes a real difference.

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Less waste - more taste

Fashion is a feeling. We want it to last. That's why we make all our styles from sustainable or recycled fabrics to have as little impact on the planet as possible.

Never wasting anything

Our pre-order drops allow us to better estimate the amount of fabric we need for our styles. This allows us to produce with pinpoint accuracy and avoid unnecessary overproduction.

Designed in Salzburg

All our designs are created at our headquarters in Salzburg and are drawn by hand with great attention to detail. This way we can offer you unique and diverse collections.

Eliminating

Overproduction

You may already noticed that we release some of our styles early, placing some of our new designs on pre-order. You can then pick and purchase your favourite styles, allowing us to figure out exactly how much to make. If you don’t order it, we don’t make it, eliminating overproduction while slowing fashion right down to realistic quantities.